It was back in 2008. With the world changing at the speed of light, and smartphones quickly becoming the emblem of the Millennials, we were baffled to see that “things” for babies remained ever so status quo. So we decided to challenge the convention and set out to make a change! After all, as Mark Twain once said, “All you need in this life is ignorance and confidence, and then success is sure.” Well, we found out that isn’t exactly true. We had to learn. A lot. Importantly, we realized that we had to be… “Better than Good”When designing something, it can be tempting to make compromises. Whether that be using cheaper material, having a lazy design, or by simply copying whatever works. None of these tactics will ever be meaningful. These types of products just float around in the abyss of the “Good Enoughs”. So we adopted a mantra. Whatever we make, it has to be “Better than Good”. That means no cutting corners and always delivering the very best.Our mantra extends above and beyond product development. Though we’re not perfect, we are a company where you can count on being treated right. There is a real person on the other end and we promise you that you are our highest priority. You can be assured that we won’t sway from our commitment to you.