A magical mix of natural flavors with 40% xylitol and calendula! This Jack n' Jill kids toothpaste makes tooth brushing fun for kids, with a delicious certified organic fruity flavouring. Natural ingredients such as xylitol and calendula help to soothe gums and fight tooth decay. Certified cruelty-free, vegan, gluten-free, fluoride free, SLS free. Net wt: 50g/1.76oz.