Products

Your enchanted guide to 50+ magical activities for everything from finding hidden flower fairies in your own backyard and making a special wizard s...

Piggy Paint is the ultimate kids’ nail polish—Non-toxic, Virtually Odorless, and Kid-friendly! This premium, water-based formula was created by a m...

High-quality static die cast models!

In this hilarious book of animals, artist Gabe Pyle presents fourteen beloved animals who are definitely not an octopus—or are they? Observant youn...

Inspired by classic knitwear, this navy baby knit jumpsuit features playful fox head motifs accented by Fair Isle–style diamond patterns in red and...

* 100% GOTS-certifiedorganic cotton * Filled with organic cotton and naturally hypoallergenic corn fiber * GOTS-certifiedlow impact fabric dye * ...

About this product A glowing goldfish for the bath This delightfully realistic floating koi lights up the second it touches water, glowing brillia...

About this product The ultimate "snacktivity" tray Fred’s match up is an interactive snack tray that doubles as a game! Kids will be entertained an...

About this product Wild and wobbly adventures are ahead... Fred’s Road Trip is a wild and wobbly pull toy that’s fun for all seasons! Toddlers wil...

Baby Girl Cotton French Tights, the perfect blend of comfort, stretch, and style for your little one's everyday wear. These leggings are designed i...

* Size: 14 inches tall * 100% GOTS-certifiedorganic cotton * Filled with organic cotton and naturally hypoallergenic corn fiber * GOTS-certifiedl...

Comfort your little one with the Freshwater Fish Baby Lovey Muslin Blanket, featuring hand-painted freshwater fish in detailed, nature-inspired ill...

Wrap your little one in outdoors-inspired charm with the Freshwater Fish Muslin Baby Swaddle Blanket. Featuring hand-painted freshwater fish in det...

The 3-in-1 Grow-With-Me Potty is a complete potty training solution that adapts with your kid as they transition to the diaper-free lifestyle. Toil...

The Frida Baby 3-in-1 Baby Humidifier, Nightlight, and Diffuser is the ultimate solution for creating a serene nursery atmosphere. Specifically d...

No matter how far along you are, finding a comfortable sleep position during pregnancy can feel near impossible. Give yourself some much-needed sle...

Keep replacement filters on-hand so your 3-in-1 Air Purifier + Sound Machine + Nightlight can continue removing dust mites, mold spores and air pol...

Frida Baby Vapor Bubble Bath + Body Wash with eucalyptus is a gentle 2-in-1 solution for cleansing and soothing delicate skin. This bath-time esse...

Experience the ultimate solution for tear-free bath time with the Control The Flow Bath Sprayer. Designed for convenience and ease, this innovative...

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric Nail Buffer. It safely buffs and shapes tiny nai...

Transform any stroller or crib into a soothing sanctuary with the Frida Baby Hands-Free Rocker. This innovative baby aid features five levels of wh...