Frida

Find the breast lap-to-latch position in just one pillow. The Adjustable Nursing Pillow has 3 interchangeable layers to help you find the right hei...

PERINEAL POSTPARTUM RECOVERY Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads...

Fridababy's BreatheFrida Vapor Bath Drops deliver cold and flu season comfort with organic eucalyptus and lavender oils that help baby keep calm an...

Need to clear the air? Filter out the bad stuff while lulling your little one to sleep with the 3-in-1 Air Purifier + Sound Machine + Nightlight. R...

Your second [supportive] skin. Pain + Strain Relief Tape gives you customizable relief for the round ligament, neck, shoulder + back pain that come...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products ...

A[nip]erol Spritz. Saltwater soaks are a fave remedy but also a messy time suck. That's why our natural Cracked Nipple Saline Spray is easy + conve...

When you need to give your boobs a hand, the 2-in-1 Lactation Massager with adjustable modes gently brings warm vibrations to break up the milk tra...

Our Hair Detangler brush is designed to tame your toddler’s tangles, minus the tears. Soft + Flexible bristles perfect for fine or straight hair. ...

There’s nothing more frustrating (or painful) than stubborn milk that just won’t release. Instant Heat Breast Warmers are hands-free, reusable clic...

The Breast Mask for Engorgement is filled with cabbage, jasmine + sage to give your boobs some sweet relief and make engorgement less of a pain in ...

C-SECTION POSTPARTUM RECOVERY ​​​Mesh-free, mess-free recovery wear that stretches even more than you have, yet won’t roll down over the incision....

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty tha...

Give your insides some backup with the Postpartum Abdominal Support Binder. Designed with 3 adjustable straps to provide your core compression wher...

When you've had a drink or two, screen your breastmilk to be sure it's booze-free before nursing again. Just add a few drops of breast milk, wait t...

You earned this scar. Now protect it. C-Section Silicone Scar Patches improve the look and feel of your scar by keeping it hydrated and protected. ...

Take care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray + Scalp Mask Duo. The ultimate flake...

Nail Scissors take the fear out of cutting the tiniest talons. Safe, rounded blade tips help you snip precisely, while an ergonomic, non-slip handl...

Trade in the lactation tea + cookies for gummies made with fenugreek and milk thistle - known to naturally pump up your milk supply. Easy-to-chew m...

Keep your nips sealed. True story: You're probably going to get cracked, sore nipples while nursing. So you'll want a soothing solution to calm you...

Easy as 1, 2. That's it. Breastfeeding can take its toll on your nipples. So save your sore, fed up nips with a 2-step set made to soothe + hydrate...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...