Frida

A chest balm meets tissue mashup, BoogerWiper soothes sore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free wipe...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...

Need to clear the air? Filter out the bad stuff while lulling your little one to sleep with the 3-in-1 Air Purifier + Sound Machine + Nightlight. R...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared thermo...

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a 10...

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn was...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty tha...

Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, f...

When baby’s got a photo-op, you’ll be ready. Grooming for the ’gram? There’s a kit for that. This head-to-toe grooming set has everything you need ...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products ...

When baby’s room is dryer than a philosophy lecture, it’s time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the buil...

When your kiddo’s airways are more congested than the airport on Thanksgiving, throw a BreatheFrida Vapor Bath Bomb in the tub and breathe in the ...

Fridababy's BreatheFrida Vapor Bath Drops deliver cold and flu season comfort with organic eucalyptus and lavender oils that help baby keep calm an...

Nail Scissors take the fear out of cutting the tiniest talons. Safe, rounded blade tips help you snip precisely, while an ergonomic, non-slip handl...

When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . .  just open, cut to any size if needed, and...

When baby's fussy from trapped gas in their tummy, try a belly massage with Gassy Belly Rub to get things moving in there. Made with gentle, newbor...

Our Hair Detangler brush is designed to tame your toddler’s tangles, minus the tears. Soft + Flexible bristles perfect for fine or straight hair. ...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea butter...

We bento-ver backwards to create a Frida storage system that plays nicely in your drawers and in the diaper bag. Meet the Mobile Medicine Cabinet. ...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through ...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the ...

100% WEIRD. 100% HYGIENIC. Disposable NoseFrida Hygiene Filters are clinically proven to prevent mucus or bacterial transfer for seamless snotsucki...

NoseFrida the SnotSucker, your go-to natural baby booger buster now comes in a keep-it-all-in-one-place travel case. What's Inside? 1 NoseFrida Nas...

Fevers and newborns are not a good mix. Butt, knowing their temp, and knowing it quickly, is. The Quick-Read Rectal Thermometer gives you fast and ...