frida

A chest balm meets tissue mashup, BoogerWiper soothes sore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free wipe...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...

Need to clear the air? Filter out the bad stuff while lulling your little one to sleep with the 3-in-1 Air Purifier + Sound Machine + Nightlight. R...

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a 10...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty tha...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products ...

Fridababy's BreatheFrida Vapor Bath Drops deliver cold and flu season comfort with organic eucalyptus and lavender oils that help baby keep calm an...

Nail Scissors take the fear out of cutting the tiniest talons. Safe, rounded blade tips help you snip precisely, while an ergonomic, non-slip handl...

The cult-favorite NoseFrida has a new power partner. With the push of a button, the Electric NoseFrida safely vacuums out stubborn boogers and snot...

Our Hair Detangler brush is designed to tame your toddler’s tangles, minus the tears. Soft + Flexible bristles perfect for fine or straight hair. ...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea butter...

Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute the...

Take care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray + Scalp Mask Duo. The ultimate flake...

When you need to give your boobs a hand, the 2-in-1 Lactation Massager with adjustable modes gently brings warm vibrations to break up the milk tra...

Find the breast lap-to-latch position in just one pillow. The Adjustable Nursing Pillow has 3 interchangeable layers to help you find the right hei...

PERINEAL POSTPARTUM RECOVERY Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads...

The Breast Mask for Engorgement is filled with cabbage, jasmine + sage to give your boobs some sweet relief and make engorgement less of a pain in ...

The Breast Mask for Hydration is filled with aloe vera, honey, tea tree oil + cucumber to soothe your worn-out milk makers after all that nursing. ...

The Breast Mask for Lactation is filled with fenugreek + fennel to help boost milk supply while you chill. Designed for breastfeeding moms in mind ...

When you've had a drink or two, screen your breastmilk to be sure it's booze-free before nursing again. Just add a few drops of breast milk, wait t...

You earned this scar. Now protect it. C-Section Silicone Scar Patches improve the look and feel of your scar by keeping it hydrated and protected. ...

A[nip]erol Spritz. Saltwater soaks are a fave remedy but also a messy time suck. That's why our natural Cracked Nipple Saline Spray is easy + conve...

C-SECTION POSTPARTUM RECOVERY ​​​Mesh-free, mess-free recovery wear that stretches even more than you have, yet won’t roll down over the incision....