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Having been around the block a time or two on this parenting train, we are more than knowledgeable about what is needed for your new bundle; we are experienced. Enlightened Baby’s mission is to offer only top quality products, with the greatest emphasis on sustainability, ease of use, longevity and safety. Not only can you expect the best from Enlightened Baby, you’ll find we’ve done our research; we’re not trying to offer the whole haystack for you to find the needle- we’re searching for you. We don’t believe in an overwhelming supply of options to urge you into overspending and over-crowding your sacred space. You’re not some market to be captured. You’re an enlightened being looking for the best. We only have one caliber of product and that’s excellent. We define excellent as:

  • Considerate of the planet and all its inhabitants, including sustainable practices, ethical business interests and conscious/ reusable packaging.
  • Natural, period. Not just as an option, but the only option.
  • Safety: products surviving the test of time and accuracy. Tried and tested and tested again.
  • Useful beyond tomorrow.
  • Simplicity: uncomplicated and easy to use.

We don’t think of you as consumers to be sold to- but as a community to belong to. We thank you for the trust and opportunity to share in this exciting journey with you and hope that you too find the community and contentment through Enlightened Baby, as so many of our families (now friends!) have.

Whitney LeBlanc: Mama to Hazel & Cypress, Enlightened Baby Owner, Store Manager

Michelle Yates: Mama to Evan; Product Lead & Store Associate

Hannah Blanchette: Mama to Simon & Rigel; Inventory Support & Store Associate

Paije Long: Mama to Tula; Birth & Parenting Educator